THIS IS CHERISH

Cherish is an organization that makes socially beneficial long-term investments in businesses that provide essential services that people need.  Our primary focus is in areas of residential care for the elderly, retirement living, medical rehabilitation and health and wellness.  

At the core of Our Vision is the concept of a “community”. Through a growing sense of belonging and encouragement to actively participate in their community the people we serve will feel valued and respected, which is essential for an individual’s happiness and well-being.

In realizing our vision, we are driven by three overriding precepts: empathy for the people we serve, meaningful action beyond our words, and a lasting positive social Impact.

Our vision demands that people we serve consistently receive the highest level of service. To achieve this requires that we operate differently, challenging conventional thinking by adopting innovative approaches for routine activities through to implementing ground-breaking ideas. The spirit of Cherish is an ethos built on respect for the individual, the preservation of dignity and integrity in relationships, achieved through pragmatism and transparency in our actions. Our approach is rooted in understanding the needs of the people we serve, which is critical to the success of our ventures.